Our products are safe for our environment, non-toxic and cruelty-free. None are tested on animals. Est.1985 FROM NYC TO YOU!
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Formaldehyde-free Nails
PRITI NYC Color Chart
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Natural Pet Care
No KIll Pest Control
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Urban Greenista
Welcome to SUNRISE LANE! We're here to help! 212-242-7014.

“Any moment, a great moment” Metropolitan Opera

Our best selling product is EcoColors home hair coloring kits. Women and men are switching to EcocColors for the nontoxic, gentler formula and then what a surprise awaits them - gorgeous hair that looks very natural. Since people are very fussy about their hair, some customers perfect the shade by mixing together different colors. Ecocolors kits come in 15 shades but when our customers are done mixing, the possibilities are enormous. Go ahead flaunt your hair. You look beautiful. The model in the picture is using golden blonde with neutral blonde. See our color chart for tips on how you can get the perfect shade!
kit $20.75

Why is formaldehyde still being used in nail polish when it has been proven to be a human carcinogen? We can't answer that question but we can offer you a safe, glamorous, sexy and stylish alternative. PRITI NYC is free of formaldehyde as well as toluene, dibutyl phthalate, formaldehyde resin and camphor - all carcinogenic ingredients found in most nail polishes. Now that's very chic!
FREE and FAST DELIVERY in Manhattan, Brooklyn Heights,Cobble Hill and DUMBO.
Warning! Once you have tried these products, you won't want to be without them!
Giovanni Colorflage Brazenly Brunette Shampoo & Conditioner
Brown, chestnut, dark, brunette -- explore your dark side. Bring brunette tones to the surface with this daily color defense shampoo and conditioner. Exclusive anti-oxidant-powered UV fade-resistant system that enhances lowlights and highlights. Long-lasting radiance. 100% vegetarian ingredients. Lauryl and laureth sulfate free. 8.5 oz.
$ 9.65
Global Balance Moisturizing Lotion
Global Balance Moisturizing Lotion is the affordable100% fragrance free choice in hand and body lotions. Concentrated for better value. It's so loved, that our customers never buy just one bottle. 16 oz.
$ 6.65
Bac-Out Stain & Odor Eliminator
For a fresh and clean home, Bac-Out is the natural, non-toxic, biodegradable and super-effective way to get rid of stains – pet stains and odors, carpet stains and laundry stains. Diluted with water, you can use Bac-Out as a general disinfectant. 16 oz.
$ 9.15
Global Balance Pet Shampoo & Conditioner
Find out what goes into Global Balance Pet Shampoo & Conditioner and why. Great cleaner for your poochie and good for the environment. All cleaning ingredients are made from renewable plant-based raw materials which are readily biodegradable. 16 oz.
$ 7.20